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Maniac Cop (via Giphy)

There are no words to describe 2020. While the world struggled with the Coronavirus threat, many of us found ourselves stuck on the couch and consuming whatever content (and food) we can get our hands on. For some, it was binge-watching TV series such as LOST and The Office. Others learned a new skill (guitar, sewing, photography, cooking) to pass the time. It has become a great time for exploration and to feel comfortable with going outside your regular routine(s). Of course, there’s nothing wrong with participating in activities that you already enjoy.

It’s also interesting to see how people adapted to the new world we live in as well as how technology played a major role in it. Google Hangouts, Slack and Zoom have become a normal part of the day. So much so that I enabled them to autoload when firing up the laptop. …


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You can view the 2018 edition at http://bitly.com/31daysofhalloween.
You can view the 2020 edition at http://bitly.com/31daysofhalloween2020.

Last year, I shared my first-ever list of 31 horror films that I thought everyone should watch during October, leading up to Halloween night. There was also a Twitter thread dedicated to each day’s selection. The post was a success, so here we are with a sequel that will (hopefully) please once again.

Before I continue, it’s important for you, the reader, to know why I put this list together. Horror films have been an important part of my life. How important? Let’s just say that my Bar Mitzvah theme in 1992 was horror films, and I’m sure that many people kept their thoughts to themselves about it (because every other person had a sports theme). The genre (and its sub-genres) move all over the place, allowing people to find what appeals to them, whether it be found footage, zombies, or serial killers. …


Update 10/1/2019: You can view the 2019 edition at http://bitly.com/31daysofhalloween2019.

Now that summer‘s over, it’s time to get down to business.

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Image from Southbound via Radio Silence

Every year, I get excited for October because that’s when almost every network broadcasts a number of horror films. However, because their selections have become repetitive and films are edited to satisfy their advertisers to be shown in a specific amount of time, I’ve decided to use streaming services such as Shudder and Tubi to watch horror (and horror-related) films in their full glory.

Since cutting the cord a few years ago, I’ve spent most of my time watching (horror) films and shows on Shudder, Tubi (a free service with very few ads), Netflix, and Amazon. Each has their own unique selection, but Shudder is a must-have for all horror fans! …


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Micromanagement. It’s a curse word in the business world. We don’t like to hear it mentioned and definitely don’t like to experience it. Unfortunately, it happens, even if you try to tell yourself it doesn’t.

To manage or control with excessive attention to minor details. (Dictionary.com)

What exactly is a micro manager? I have my own way to describe them, which is as follows: They’re self-centered, insecure, territorial people who require attention and respect from others, with no restrictions to obtain it.


“No matter what I do, this man’s hate [for Jews] will always exist.”

The social media world is a funny place. You engage with many people through multiple platforms about various topics that you may share in common. These people are mostly strangers. You have a short conversation, and then they disappear, never to be heard from again.

Some years ago (around 2009), a man named Mark would constantly tweet me about music (we liked many of the same bands) and engage in small talk. It was harmless chatter about what we’re listening to, what we recommend, etc. …


Zombies are/were people, too.

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We all make mistakes. However, when it comes to content marketing, there are many to be made, and many ways to fix them.

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Let’s take a look at three common content marketing mistakes businesses and people make (in no particular order):

Stop Selling:

When both businesses and consumers read your content, don’t sell to them. They’re reading your content for multiple reasons — to gain information, to understand [your] position within a specific industry, and, most important, how [they] can benefit from your services. …


This post originally appeared on the now-defunct Limelight blog in February 2011.

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I believe there are many cover songs that have had an impact on both myself and the music industry, but it’s impossible to choose only one song (as requested, but I’m known to bend the rules). My initial list included Depeche Mode and U2 covers, but I was looking for something that had both meaning and a unique flavor. That’s when everything finally came together. I stopped searching for the perfect cover song, and then came across the perfect compilation — Operation Beatbox!

The now-defunct Re-Constriction Records, one of my favorite labels whose artist roster included 16volt and Christ Analogue, released Operation Beatbox in 1996. The album features 17 “synthcore re-makes of your favorite rap jams”, which are all interpretations in the cover artist’s/band’s normal atmosphere (and, at times, with a sense of humor). In case you didn’t know, this is the same label who released a compilation called “Shut Up Kitty” that featured covers of “harsh electronic-dance interpretations of all your favorites”, such as KMFDM‘s cover of U2′s “Mysterious Ways” with the original famous guitar introduction. …


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It’s just another week on the Internet when someone shares a blog post about their experience at a company they work for, how they’re having trouble paying their bills, etc. While it’s heartbreaking to read about how someone is personally struggling to stay afloat while working for a company they admire and enjoy working for, there are other ways to (potentially) solve this problem without drawing a lot of attention to the matter.

1. Speak to a company mentor or HR representative.
The right way to approach a difficult, personal situation is to speak to the company’s human resources department. They’re on your side. …


I have a confession to make…

I am responsible for the Scott Weiland account on Twitter that was widely reported on by news outlets over the years.

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Photo by: Unknown

The handle, @ScottWeilandSTP, surprisingly verified by Twitter, was managed by myself without Scott’s or his label’s knowledge. However, I ensured that the account was used in a professional manner as so not to tarnish his reputation in any way. I used it to promote his (band’s) events, retweet his fans, etc.

I’d like to share one highlight during my time managing the account. One day, I decided to follow his former Stone Temple Pilots band mates. What began as a joke resulted in a number of online music publications writing about how there’s no bad blood between Scott and STP (who were then recording and touring with temporary lead singer Chester Bennington (Linkin Park)) and that a reunion of the original lineup was happening. Unfortunately, this was no the case. …

About

Brett Petersel

Marketer — Letterboxd, Atari Teenage Riot; Author; Prev: Amazon, Sling TV, #GivingTuesday, Mashable, K-12 Teacher; Founder of AlleyWatch, The Community Manager

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